BetMGM has entered into a landmark partnership with Fremantle, securing exclusive rights to integrate two iconic TV game shows, The Price is Right and Family Feud, into its online casino platform. This multi-year collaboration paves the way for new and innovative casino experiences inspired by these beloved programs.
Key Details of the Agreement:
- BetMGM will develop branded slots, table games, and other creative casino content based on The Price is Right and Family Feud.
- Both companies will release updates about the partnership’s progress throughout the year, keeping fans and players informed.
BetMGM CEO Adam Greenblatt shared his excitement about the partnership, stating, “This collaboration with Fremantle offers us the chance to bring the fun and energy of Family Feud and The Price is Right into the digital casino space in a truly unique way. We can’t wait to share this experience with our players.”
Exclusive Sponsorship Features
As part of the partnership, BetMGM will gain access to never-before-seen sponsorship opportunities integrated directly into these game show brands. Fremantle and BetMGM have committed to revealing additional details on these features as they become available.
Suzanne Lopez, COO of Fremantle North America, emphasized the groundbreaking nature of the partnership, stating, “Collaborating with BetMGM allows us to reimagine how audiences connect with The Price is Right and Family Feud. By blending our iconic game show brands with innovative online casino content, we’re opening the door to an immersive new experience for fans.”
BetMGM, jointly operated by MGM Resorts International and Entain, remains dedicated to promoting responsible gaming education as it expands into new markets.
This partnership marks an exciting step forward for both companies, combining the nostalgia of classic game shows with modern online gaming innovation.